Don’t leave your customer
Once you have started a digital
dialogue with a customer, don’t
leave them in the lurch. Try and live
through their journey and stay with
Yours is probably not the only school
they are applying to; they may have
two or three offers to choose from.
For us as guardians we realise that
parents will be shopping around to
decide which company to choose
and quite rightly so.
We believe that super speedy
response and keeping parents
connected with us post-enquiry not
only makes them remember us but
also starts our relationship off in the
digital world as it will be in the real
It shows we are efficient, that we
value their interest in our company
and that we are consistent and
reliable in our work.
People tend to listen to others’ opinions. It is really
important to let potential customers read your reviews and
Be transparent about your fees
How much something is going to cost is a vital part of the
buying cycle. Lack of upfront information about how much
a product costs may lead a customer off your page and onto
one of your competitor’s. If we are truly to embrace content
marketing and the essence of social media, we must learn to
answer every question consumers ask our company. Price is
usually one of the first questions asked, so let’s make it easy.
Social Media feeds
Having an active Facebook page, Twitter feed, Linkedin page,
Youtube channel and an Instagram account are necessities.
People view Twitter and Facebook as social networks, not
marketing machines. As a result, they’re less likely to see
what you post as an advertisement and will be more likely
to hear what you have to say. Using social media will also
boost your SEO. Driving traffic to your optimised pages will
cause them to climb much faster in the search engine results
Calls to action (CTA) all over the place
In web design, a CTA is a banner, button, or some type of
graphic or text on a website, meant to prompt a user to click it
and continue down a conversion funnel.
Having strong but relevant CTAs on your website will help
you grab the attention of your website visitors, and if enticing
enough, it will lead them to click and learn more about your
company and ultimately become a customer.
YouTube is now the second largest search engine on the web
and its value demands a front-runner position in your content
marketing plan. 65% of viewers watch more than ¾ of a video,
which is more than we can say about text-based content. So
if you have a message to get across then use video. Several
short videos are more popular than one long one.
Everything on a mobile device can be shared with any social
network. Your website will most likely be viewed through
a mobile device so be sure it is compatible and offers the
viewer a positive experience.
Bright World has
over 100,000 likes on
Facebook and active
Twitter, Linkedin and
us and follow us and we will
gladly share and retweet all
your interesting stories.