MSc International Marketing
Develop your skills and creativity to masters level and engage in hands-on study of sustainable marketing practices relevant to
the digital age. You’ll cover aspects of marketing from branding to communications, innovation to logistics, as well as strategy and
analytics to secure a career in international marketing.
Minimum academic requirement: UK honours degree 2:2 (or equivalent) in any subject area.
English language requirement: IELTS score 6.0 (or equivalent) with no element below 5.5.
Triple accredited Approved
Accredited Double accredited
Intake Work
Guest lectures Language options
£ EXAM
Triple accredited Approved
Industry
showcase
Accredited Double accredited
Intake Work
£ EXAM Mix of exams and
£ EXAM
43
Accredited Double accredited Triple accredited Routes to
Modules: Consumer Insights; Brand Lab and International Communications; Innovation and Global Marketing Logistics; International Marketing
Strategy; International Marketing Concepts for Sustainable Practice; Digital Marketing; Analytics and Storytelling with Data; Career Planning and
Professional Development; Introduction to Research Methods.
Triple accredited Routes to
chartered status
Language options Flexible modes
of study
Mix of exams and
assessments
Programme
specific
scholarship
Employer events Designed by
industry
Flexible study:
Full time
Part time
Accredited Double accredited
Intake Work
Industry
showcase
Accredited Double accredited Triple accredited Routes to
Triple accredited Approved
EXAM
placements/
employer visits
Guest lectures Language options
Assessment
method: exams
Assessment
only
Mix of exams and
assessments
Programme
specific
scholarship
£ EXAM
Industry standard
facilities
Designed by
industry
£
EXAM
Employer events
Flexible modes
of study
Professional
engagement
activity
Routes to
chartered status
Campus/
Distance learning
Intake: September and
January start dates
EXAM
chartered status
Work
placements/
employer visits
Guest lectures Language options Flexible modes
of study
Assessment
method: exams
Assessment
only
Mix of exams and
assessments
Programme
specific
scholarship
Industry standard
facilities
Industry
showcase
Employer events Designed by
industry
Guest lectures
EXAM
chartered status
Work
placements/
employer visits
Guest lectures Language options Flexible modes
of study
Assessment
method: exams
Assessment
only
£ EXAM Mix of exams and
Mix of exams and
assessments
assessments
Programme
specific
scholarship
Industry standard
facilities
Industry
showcase
Employer events Designed by
industry
Mix of exams and
assessments
Programme
specific
scholarship
Industry standard
facilities
Designed by
industry
£
EXAM
Flexible modes
of study
Professional
engagement
activity
Routes to
chartered status
Professional
engagement
Campus/
Distance learning
EXAM
placements/
employer visits
Guest lectures Language options
Assessment
method: exams
Assessment
only
Mix of exams and
assessments
Programme
specific
scholarship
Industry standard
facilities
Designed by
industry
£
EXAM
Employer events
Flexible modes
of study
Professional
engagement
activity
Routes to
chartered status
Campus/
Distance learning
Available in London or
by distance learning
MBA Luxury Brand Management
Progress to a career as an experienced manager in the global luxury market. Combine your current experience with the latest
industry thinking, theory at the forefront of luxury, marketing and brand management disciplines and direct input into classes
from industry speakers.
Minimum academic requirement: UK honours degree 2:2 (or equivalent), with two-years’ appropriate management experience if
applicant has a non-business degree. If successful, you’ll be shortlisted and invited for interview.
English language requirement: IELTS score 6.0 (or equivalent) with no element below 6.0.
Modules: Luxury Concepts and Practice; Strategic Finance for Luxury Management; Omnichannel Distribution Strategies for Luxury; Leadership
and Social Responsibility; Global Luxury Brand Strategy; Legal Aspects of Brand Management; Sustainable Luxury; Introduction to Research
Methods; MBA Project.
Triple accredited Routes to
chartered status
Language options Flexible modes
of study
Mix of exams and
assessments
Industry
showcase
Programme
specific
scholarship
Employer events Designed by
industry
Flexible study:
Full time
Part time
Accredited Double accredited
Intake Work
Industry
showcase
Triple accredited Approved
EXAM
placements/
employer visits
Accredited Double accredited Triple accredited Routes to
Accredited Double accredited Triple accredited Routes to
Guest lectures Language options
Assessment
method: exams
Visits to luxury brands,
luxury networking
Assessment
only
Mix of exams and
assessments
Programme
specific
scholarship
Industry standard
facilities
Designed by
industry
£
EXAM
Employer events
Flexible modes
of study
Professional
engagement
activity
Routes to
chartered status
Campus/
Distance learning
Intake: September and
January start dates
EXAM
chartered status
Work
placements/
employer visits
Guest lectures Language options Flexible modes
of study
Assessment
method: exams
Assessment
only
£ EXAM
Mix of exams and
assessments
Programme
specific
scholarship
Industry standard
facilities
Industry
showcase
Employer events Designed by
industry
Visit to a top employer
Internships available
EXAM
chartered status
Work
placements/
employer visits
Guest lectures Language options Flexible modes
of study
Assessment
method: exams
Assessment
only
£ EXAM
Mix of exams and
assessments
Programme
specific
scholarship
Industry standard
facilities
Industry
showcase
Employer events Designed by
industry
Guest lectures
Double accredited Triple accredited Routes to
chartered status
Guest lectures Language options Flexible modes
of study
Assessment
only
Mix of exams and
assessments
assessments
Programme
specific
scholarship
Industry
showcase
Employer events Designed by
industry
Triple accredited Approved
EXAM
placements/
employer visits
Guest lectures Language options
Assessment
method: exams
Assessment
only
Mix of exams and
assessments
Programme
specific
scholarship
Industry standard
facilities
Designed by
industry
£
EXAM
Employer events
Flexible modes
of study
Professional
engagement
activity
Routes to
chartered status
Campus/
Distance learning
Study at GCU’s London campus in the heart of the city’s finance and fashion district