Project no. 327
SuPo, Foster Sustainable Behavior at Universities
J. Ocampo, L. Tünkers
Master in Organizational Innovation & Entrepreneurship, Copenhagen Business School
Sustainability is a global and urgent concern but, what does it mean in the context of
universities? After studying diverse stakeholders, we identified two issues that obstruct
sustainability for the CBS community: A lack of student engagement and unconcerned
individuals. Since universities are environments where the change-makers of tomorrow
shape their mindsets and values, universities need to address the daily behaviour of its
community in order to strengthen sustainability.
THEORY & METHODS
Community currencies (CC) are monies that exist side by side conventional money. They
are designed to meet the needs of a specific and limited community (ccia, 2015).
Universities can be understood as such a community. To foster sustainable behavior on
campuses, the SuPo project develops a campus CC.
In developing SuPo, we followed the steps of other community currencies (ccia, 2015). First,
we mapped the needs and resources of stakeholders to CBS campus. We then designed a
monetary model that connected unmet needs with spare resources and tested it through a
simulation. SuPo is based on platform cooperativism (Scholz, 2016) to facilitate community
interaction and collective decision on what new projects to invest in (areas to earn or spend).
The SuPo model includes a set of community funds that focus on specific SDGs. Users
decide what fund to invest in, and thereby they are able to shape sustainability work on
campus. SuPo is not only unique in its design and participatory structures but could also be
the first CC to incentivise sustainable behaviors on campus.
Graph 1: The SuPo System
SuPo builds on the network effect of two-sided exchange platforms (Eisenmann; Parker, and
Marshall, 2009). It thus has the potential to turn the university campus into an engaged
community where people are aware about the effect of their behavior on the environment as
well as on each other. That is, SuPo has a direct impact on SDGs 11 (Sustainable Cities
and Communities) and 17 (Partnerships for the Goals).