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Scottish Field continues to be one of the few publications in Scotland to support Scotch whisky to such an extent through our blind tasting merchant’s whisky challenge with heightened whisky coverage in the magazine in June, November and in December with our 100 page A5 whisky supplement. There is also a focus on whisky distillery visitor centres in July and September. Scottish Field circulation remains strong at 16,270. Our affluent and well informed readership offer a great marketplace for your brands. 70% of Scottish Field readership regularly appreciate and drink whisky. From a tourism perspective for your visitor centres 97% of Scottish Field readers regularly holiday in Scotland either on short breaks or a main holiday with 81% taking two or more holidays a year. This along with copies which sit in some of Scotland’s most prestigious hotels of such calibre as the Caledonian Waldorf and Fairmont St Andrews, offer a great opportunity to market to a very affluent and high social profile audience. SCOTTISH FIELD WHISKY CHALLENGE THE JUDGES’ TOP TEN AD SIZE DIMENSIONS PRICE Full page (A4) 297 x 210mm* £2520 Half page landscape 130 x 190mm £1335 Half page portrait 267 x 92mm £1335 Quarter page landscape 64 x 190mm £705 Quarter page portrait 130 x 92mm £705 Eighth page 64 x 92mm £385 Double Page Spread 297 x 420mm* £4360 Outside back 297 x 210mm* £2950 Inside front 297 x 210mm* £2815 Inside back 297 x 210mm* £2815 *3mm bleed all round Prices exclude VAT DECEMBER SUPPLEMENT RATES AD SIZE PRICE Full page* (A5) £775 Half page £465 Quarter page £260 Double Page Spread £1300 *3mm bleed all round The judges’ TOP TEN Of the 39 whiskies blind tasted by our experts, ten drams stood head and shoulders above the rest 2014 Judges Darren Leitch, Regional Manager Edinburgh, The Whisky Shop Darren has been involved with the Scottish Field Whisky Challenge since its second year in 2001 and has always championed it as the ultimate whisky competition. Charles Maclean, Whisky Consultant Charles was elected Master of the Quaich in 2009 and in 2012 won the ‘Outstanding Achievement Award’ at the International Wines & Spirits Competition. He has been a Scottish Field Whisky Challenge judge for nine years. Mike Lord, The Whisky Shop Dufftown Mike is passionate about whisky and about promoting the industry. He genuinely relishes the opportunity the Scottish Field Whisky Challenge gives him to try new and different whiskies. Robin Russell, Proprietor, Robbie’s Drams Having spent his entire working life in the licensed trade – this year Robin is celebrating thirty years in the business – Robin has a real passion for whisky and it’s always an honour to have him on our panel. Mark Connelly, co-owner of The Good Spirits Co Director of Glasgow’s Whisky Festival, Chairman of Glasgow’s Whisky Club, and creator of the Whisky Whisky Whisky online forums, Mark has his fingers in many whisky pies and was Scottish Field’s Whisky Judge of the Year 2013. Mark Angus, Retail Manager, Gordon and MacPhail Mark is currently the Retail Sales Manager at Gordon & MacPhail, winner of Whisky Magazine Retailer – Single Outlet 2014. This year’s Challenge will be his third. For Mark, the most exciting part of the event is not knowing what flavours you are about to sample. Douglas Wood, Owner, Woodwinters Wines and Whiskies Owner of the award winning wine and whisky retailer and wholesaler Woodwinters Wines and Whiskies, based in Stirling with retail in Bridge of Allan and Edinburgh, Douglas was senior judge at the international wine challenge. Ronnie Routeledge, Manager, Single Malts Direct In 2003 Ronnie was made a Keeper of the Quaich for his services to the whisky industry and was also one of the four inaugural judges in the Scottish Field Whisky Challenge. Welcome to the first stage in this year ’s Scottish Field Whisky Challenge. Now in its fourteenth year, the Challenge has really established itself as an important barom-eter for what’s going on in the Scottish whisky industry and its results are eagerly awaited by experts and enthusiasts alike. One of the reasons for the success of the Scottish Field Whisky Challenge has been its unimpeachable credibility. We only appoint the most respected figures in the whisky world – men whose credentials, nose and provenance are impeccable – to be our judges, and this year is no exception. For the 2014 Challenge we have a fabulous line-up of eight judges from our panel, who have used skills built up over a lifetime to bring you the top three whiskies in three categories: under £40, £40-£80 and over £80. As well as the kudos of winning such a prestigious award, the top whisky in each category is automatically entered into the Grand Final at the end of the year, when our full panel of judges get together to choose the Scottish Field Whisky of the Year 2014. With thirty-nine of Scotland’s top whiskies going head to head, our judges had their work cut out. This year’s summer challenge waves a fond farewell to Duncan Ralph, who we would like to thank for his efforts over the last few years and wish him well in future endeavours. In his place we extend a warm welcome to Ronnie Routeledge of Single Malts Direct, who joins our panel and who was one of the four inaugural judges in the Whisky Challenge. This is what we had in store for them. Blind Tasting What makes this competition so unique and, importantly, so impartial, is the fact that our judges taste the whisky completely blind. With the branding and packaging completely stripped away, only the whisky is left, to be judged solely on its own merits. As with last year, we asked producers to submit new expressions (since 1 January 2013), which could include blends, grains, malts or single casks. Then, at the Scottish Field offices, the thirty-nine bottles were decant-ed into 10cl sample bottles with only a number for identification. These were then posted to the eight judges for tasting and scoring. Scoring The judges were asked to award each of the thirty-nine whiskies a mark out of five. We then took away the lowest and highest scores and used the remaining marks to produce an aver-age score for each of the expressions. We also asked the judges to provide us with detailed tasting notes. The results Once all the judges’ scores were in we sepa-rated the whiskies into their relevant categories to find the first, second and third placed whisky. The top whisky in each category will automati-cally be entered into our Grand Final at the end of the year. We have also listed the top ten highest scoring whiskies. Slainte Scottish Field Whisky Challenge Team Top 10 whiskies from the challenge 1. Glen Grant Five Decades Glen Grant 2. Glenmorangie Companta Glenmorangie 3. Kilchoman Loch Gorm Kilchoman 4. Talisker Port Ruighe Diageo 5. L’Esprit Ledaig Whisky and Rhum 6. The Tweeddale Lowland Single Grain aged 16 years Tweeddale 7. Highland Park Freya Edrington 8. Tamdhu 10yo Ian MacLeod Distillers 9. Black Bottle Burn Stewart 10. Balblair 1990 Vintage Inverhouse 1 2 3 4 5 7 CHALLENGE ‘The results of the Scottish Field Whisky Challenge are eagerly awaited by experts and enthusiasts alike’ The 8 9 6 10 184 www.scottishfield.co.uk www.scottishfield.co.uk 185 Prices exclude VAT


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